UX Designer’s Secret Weapon: How Conditional Thinking Can Improve User Experience

When it comes to designing a website or app, it’s important to make sure that the user’s experience is as seamless and enjoyable as possible. One way to do this is by using something called “conditional UX.”

But what exactly is conditional UX? Well, imagine you’re at a fancy restaurant. The waiter asks you if you have any allergies, and based on your answer, they suggest dishes that would be suitable for you. That’s a simple example of conditional UX in action.

In website and app design, it works in a similar way. The interface (or layout) adapts and changes based on certain conditions or user input. This can include things like hiding or showing certain elements, adjusting the layout, or providing different options based on the user’s current context or actions. The goal is to create a more personalized and efficient experience for the user.

Let’s take a look at a couple of examples of conditional UX in action.

Example 1:

An e-commerce website that wants to show different products to different users based on their browsing history, preferences, and location. By using conditional UX, the website can show personalized recommendations to each user and increase the chances of them making a purchase. It’s like having a personal shopper, but without the annoying small talk.

Example 2:

A transportation app that changes the options available to the user based on their current location. For example, if the user is in a rural area, the app will only show options for cars and buses, but if the user is in a city, the app will show options for bikes, scooters, and public transportation. It’s like having a travel agent, but without the bad jokes.

So there you have it, folks. Conditional UX is all about making sure the user’s experience is as smooth and enjoyable as possible. It’s like having a personal assistant, but without the coffee runs.

By taking into account the user’s context, preferences and actions, we can create a more personalized and efficient experience that will make the user feel like the app or website was made just for them.