Product Design Leader | Enterprise SaaS • Design Systems • UX Strategy
Product Design Leader with 20+ years of experience leading enterprise SaaS modernization, design systems, and UX strategy across regulated industries. Partners with cross-functional teams and executive stakeholders to transform complex business challenges into scalable, user-centered product experiences.
ENTERPRISE IMPACT
- Supported UX initiatives contributing to a 97% customer retention rate through scalable enterprise product experiences.
- Led research-driven product design initiatives contributing to an 80% increase in feature adoption.
- Created the Degrees of Separation (DoS) framework to scale design consistency across enterprise SaaS products.
- Introduced AI-assisted product design workflows that accelerated research, prototyping, and design validation.
PROFESSIONAL EXPERIENCE
Intertek Alchemy Senior Product Designer
- Provided UX strategy and product design leadership for modernization initiatives across multiple enterprise SaaS products.
- Presented product strategy, design vision, and UX recommendations to executive leadership while aligning Product, Engineering, and business stakeholders.
- Developed the Degrees of Separation (DoS) framework to guide scalable design consistency across a growing enterprise SaaS portfolio.
- Planned and conducted user research, usability testing, and design validation to inform product strategy and improve enterprise user experiences.
- Introduced AI-assisted design workflows to accelerate product discovery, rapid prototyping, and design iteration.
Havas Worldwide Senior Digital Designer, UX
- Led UX strategy for enterprise digital initiatives supporting global brands.
- Presented UX strategy and product recommendations to executive stakeholders.
- Partnered with business and technology teams to improve customer experiences across digital products.
- Facilitated collaborative design workshops and cross-functional planning sessions.
Net At Work Creative Director / Senior UX Designer
- Directed product strategy and user experience for enterprise software platforms.
- Modernized user experiences for complex business applications.
- Led multidisciplinary teams across UX, development, and business functions.
- Mentored designers while helping establish collaborative design practices and delivery processes.
- Participated in sourcing, interviewing, and evaluating design candidates supporting organizational growth.
Hara Partners Co-Founder / Creative Director
- Co-founded and grew a multidisciplinary design consultancy serving clients across healthcare, finance, technology, and consumer industries.
- Led product strategy, UX, branding, and digital initiatives from discovery through delivery.
- Facilitated client workshops, stakeholder alignment, and strategic planning sessions.
- Led multidisciplinary teams while coordinating internal staff and external creative partners.
- Recruited, interviewed, and onboarded designers and creative professionals supporting client engagements.
Merkley Partners Senior Designer
- Proposed a print advertising concept that expanded dealer participation in national campaigns, contributing more than $3M in additional annual revenue.
- Delivered integrated digital and print campaigns for Fortune 100 brands, including Mercedes-Benz and BMW, collaborating with multidisciplinary creative teams.
EDUCATION
Parsons School of Design Studies in Advertising Arts, Visual Communication, Photography, and Web Design
Ongoing professional development in Product Strategy, Enterprise Design Systems, AI-assisted Product Design, and Agile methodologies.