Mercedes-Benz

About this Project:
The primary goal of this project was to create captivating print advertisements and marketing collateral for the world-renowned luxury automotive brand, Mercedes-Benz. The challenge was to ensure that the designs not only aligned with the brand’s national TV and radio advertising campaigns but also embodied the elegance and prestige associated with Mercedes-Benz.

The Challenge:
To create impactful print ads and marketing collateral that would effectively communicate Mercedes-Benz’s brand message to its target audience, while simultaneously aligning with the brand’s national TV and radio advertising campaigns.

Solution:
As the lead on this project, I provided art direction, retouching, image composition, and graphic design services. I meticulously crafted the overall user experience of Mercedes-Benz’s website, ensuring a seamless ecommerce-like shopping experience that embodied the brand’s elegance and prestige. I also consulted on the sales funnel strategy, striking a perfect balance between user experience and sales strategy. This ultimately led to a user-centric design that exceeded the expectations of the brand’s discerning customers.

In addition, I spearheaded the national advertisement releasing system, in which I released print ads to various publications across the US, aligning perfectly with the brand’s national TV and radio advertising campaigns.