Adorama
Client: Adorama
My Role: Sales Funnel Strategist, User Experience Analyst, and UX/UI Designer
About this Project:
The primary goal of this project was to improve the sales funnel strategy and user experience for an electronics ecommerce website by understanding and addressing the needs of its unique customer personas. The project involved analyzing the existing user experience, designing improvements to support the new shopping experience, and optimizing the ecommerce buy box section to better accommodate deals and pricing schemes.
The Challenge:
The client’s ecommerce website was experiencing suboptimal sales performance and user engagement. The challenge was to identify and address the unique needs of the various customer personas, devise an effective sales funnel strategy, and implement UX/UI design improvements that would optimize the overall shopping experience and drive better sales results.
Solution:
I conducted a thorough user experience analysis, identifying the unique customer personas and their respective needs. Based on this analysis, I created a tailored sales funnel strategy that targeted each persona effectively. To support the new shopping experience, I implemented design improvements, including strategic optimization of the ecommerce buy box section to better work with the client’s deals and pricing schemes.
Results:
The implementation of the new sales funnel strategy and UX/UI design improvements led to a significant increase in user engagement and sales performance for the electronics ecommerce website. Customers reported a more enjoyable and seamless shopping experience, and the client experienced a measurable improvement in their overall sales results. The project’s success showcased the importance of understanding and addressing the unique needs of different customer personas in designing an effective sales funnel and user experience.
