Senior UX/UI Designer at Intertek Alchemy, 04/2019 - Present
- Led product design & UX strategies for global SaaS products, achieving 97% customer retention
- Identified and acquired MQLs through trade shows; conducted customer interviews and A/B testing
- Improved opt-in rate by 80% through customer-centric UI design and data visualization
- Developed SaaS product brand identities for iOS/Android and marketing materials
- Collaborated with engineering teams in Agile/Scrum release planning meetings
- Contributed to global readiness by translating user interfaces
Senior Digital Designer, UX at Havas Worldwide, 01/2015 - 12/2018
- Directed UX design and interaction across pharmaceutical brand lifecycles
- Led UI/UX design for iPad/iOS, Android, and mobile apps targeting sales reps
- Designed responsive websites and email campaigns for physicians and patients
- Managed offshore development teams and participated in product management
Creative Director/Sr UX Designer at Net@Work, 10/2006 - 12/2014
- Led creative operations, managing a multidisciplinary team of designers, engineers, and copywriters
- Designed UX strategies, websites, and mobile apps for over 200 clients
- Developed responsive website templates, typography, wireframes, and mobile mockups
- Participated in pitch presentations, securing Fortune 100 clients with 3MM+ net income
- Mentored team members and provided real-time training on creative processes
Creative Director at Hara Partners, 09/2006 - 11/2012
- Co-founded and directed a web development company offering diverse services
- Managed P&L, budgets, and led the ecommerce practice to acquisition
- Recruited and managed a team of designers, analysts, programmers, and copywriters
- Developed SEO and marketing strategies to maximize client success
Art Director at Samsung Cheil Communications, 09/2006 - 02/2008
- Produced print ads and web content, focusing on art direction, retouching, and graphic design
- Ensured visuals effectively communicated Samsung’s brand message
- Meticulously oversaw retouching and image composition processes
Print Design Producer at The Walt Disney Company (ABC), 10/2006
- Managed and designed print materials for the TV show, Fast Cars and Superstars
- Developed cohesive and visually appealing branding elements for race park, NASCAR vehicles, and press materials
Senior Designer at Merkley + Partners, 01/2000 - 09/2006
- Provided art direction, retouching, and graphic design for print ads and marketing collateral for clients like Mercedes-Benz, BMW, and Citigroup
- Managed a national advertisement releasing system, netting $1.5m annual billing
- Coordinated print ad releases with national TV and radio advertising campaigns