About this Project
This project revolved around creating a synergistic online platform and a mobile digital care (telemedicine) app for PopUp Rx, a leading online prescription service.
The Challenge
The dual-pronged challenge lay in developing an intuitive and user-friendly online prescription website from scratch and ensuring the mobile digital care app matched the website’s brand and theme.
Solution
We began with user research, designed wireframes for both site and app, and focused on intuitive navigation, a unique intake flow, and clear drug info to simplify registration. We integrated Tele-Health, mail-in prescriptions, and ensured consistent branding.
Results
Registrations rose 45%, with a 30% boost in engagement and a 25% gain in conversions. Tele-Health consultations climbed 40%, and mail-in orders grew 35%, demonstrating how a user-centric design delivered strong outcomes.
