About this Project
The primary goal of this project was to create captivating print advertisements and marketing collateral for the world-renowned luxury automotive brand, Mercedes-Benz. The challenge was to ensure that the designs not only aligned with the brand’s national TV and radio advertising campaigns but also embodied the elegance and prestige associated with Mercedes-Benz.
The Challenge
To create impactful print ads and marketing collateral that would effectively communicate Mercedes-Benz’s brand message to its target audience, while simultaneously aligning with the brand’s national TV and radio advertising campaigns.
Solution
As the lead on this project, I provided art direction, retouching, image composition, and graphic design services. I meticulously crafted the overall user experience of Mercedes-Benz’s website, ensuring a seamless ecommerce-like shopping experience that embodied the brand’s elegance and prestige. I also consulted on the sales funnel strategy, striking a perfect balance between user experience and sales strategy.
This ultimately led to a user-centric design that exceeded the expectations of the brand’s discerning customers.
In addition, I spearheaded the national advertisement releasing system, in which I released print ads to various publications across the US, aligning perfectly with the brand’s national TV and radio advertising campaigns.
Results
The final print ads and marketing collateral effectively communicated Mercedes-Benz’s brand message and resulted in $1.5 million of annual billing for the agency. My contributions played a vital role in elevating Mercedes-Benz’s brand presence and solidifying its position as a global leader in the luxury automotive industry.
