BMW
Agency: Merkley + Partners
My Role: Art Direction, Retouching, Image Composition, and Graphic Design
About this Project:
The primary goal of this project was to create print advertisements and various marketing collateral for BMW while ensuring timely release and alignment with the brand’s national TV and radio advertising campaigns. The challenge was to create visually stunning and impactful print ads that effectively conveyed BMW’s brand message while synchronizing seamlessly with the brand’s other advertising efforts.
The Challenge:
To develop high-impact print ads and marketing collateral that effectively communicated BMW’s brand message and synchronized perfectly with the brand’s national TV and radio advertising campaigns.
Solution:
As the project lead, I provided art direction, retouching, image composition, and graphic design for print advertisements and various marketing collateral for BMW. I meticulously oversaw every detail of the image retouching and composition process, ensuring that each element was flawlessly crafted to perfection. I also coordinated the timely release of the print ads to publications across the US, ensuring perfect alignment with the brand’s national TV and radio advertising campaigns.
Results:
The final print advertisements and marketing collateral were visually stunning and effectively communicated BMW’s brand message to its target audience. The seamless synchronization of the print ads with the brand’s TV and radio advertising campaigns resulted in a cohesive and impactful marketing effort that reinforced BMW’s brand image and strengthened its position as a leading luxury automotive brand.
