ENTERPRISE PRODUCT DESIGN LEADER
20+ years of experience driving enterprise SaaS modernization across regulated industries.
Leads cross-functional alignment between Product, Engineering, and Executive stakeholders to build scalable design systems, governance frameworks, and AI-integrated workflows that increase adoption, reduce operational friction, and protect brand integrity across multi-product ecosystems.
Recognized for introducing structured systems that scale beyond individual contributors and improve organizational clarity.
ENTERPRISE IMPACT
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Enabled 97% customer retention through scalable UX system transformation
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Drove 80% increase in feature adoption via research-led workflow modernization
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Led alignment across 10+ cross-functional teams and executive stakeholders
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Standardized UX governance across multi-product SaaS platforms
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Designed and implemented enterprise brand alignment and audit frameworks
STRATEGIC LEADERSHIP
Enterprise Product Strategy
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Multi-product UX modernization and system consolidation
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AI-integrated workflow acceleration and validation
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Business-aligned roadmap influence and prioritization
Systems & Governance Architecture
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Enterprise-scale design systems and token frameworks
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Cross-product UX governance models
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Structured intake and validation processes reducing development waste
Organizational Leadership
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Executive stakeholder communication and influence
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Cross-functional facilitation across Product, Engineering, Marketing, and Compliance
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Reduction of design debt and operational inefficiencies
Degrees of Separation (DoS) Framework
Created to standardize brand-to-product alignment across multi-product SaaS ecosystems.
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Enterprise alignment architecture connecting brand standards to product UX systems
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Structured governance and validation methodology ensuring cross-platform consistency
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Audit scoring model measuring UX maturity and alignment at scale
Tools
Figma, Sketch, Adobe Creative Suite, Zeplin, VS Code, Jira, UserZoom, Optimizely, React collaboration, REST APIs, AI tools including ChatGPT and Claude
PROFESSIONAL EXPERIENCE
Intertek Alchemy
Senior Product Designer
Directed UX modernization initiatives across enterprise SaaS platforms serving regulated industries.
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Led scalable design system implementation supporting 97% retention outcomes
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Drove 80% increase in feature adoption through structured research and validation
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Established cross-product UX governance standards
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Aligned enterprise brand strategy with product-level execution
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Introduced frameworks reducing fragmentation and improving delivery clarity
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Integrated AI-assisted prototyping and documentation workflows to accelerate strategic validation
Havas Worldwide
Senior Digital Designer, UX
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Led UX strategy for global digital initiatives and enterprise campaigns
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Delivered executive-level design strategy aligned to business performance goals
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Presented UX roadmaps and research findings to senior stakeholders
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Mentored and guided multidisciplinary design teams
Net At Work
Creative Director / Senior UX Designer
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Directed enterprise software experience strategy for complex operational systems
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Rebuilt UX processes improving clarity, accountability, and delivery speed
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Oversaw full lifecycle product execution from concept through launch
Hara Partners
Co-Founder / Creative Director
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Co-founded digital agency delivering strategic product and brand solutions
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Led cross-functional teams across client innovation initiatives
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Implemented structured experimentation and growth methodologies
Merkley Partners
Senior Designer
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Delivered integrated campaigns for Fortune 100 clients including Mercedes-Benz and BMW
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Contributed to initiatives generating $3M in revenue
EDUCATION
Parsons School of Design
Studies in Advertising Arts, Visual Communication, Photography, and Web Design
Ongoing development in Product Strategy, UX Governance, Artificial Intelligence integration, and Agile methodologies