Popup Rx

PopUp Rx is an online prescription and telehealth platform designed to simplify access to medications and virtual care. I led the UX and visual design for both the responsive website and companion mobile app, creating a unified experience across every touchpoint.

The Challenge

The project required designing a new prescription platform from the ground up while ensuring the mobile experience remained consistent with the web application. The experience needed to make registration, consultations, and prescription fulfillment simple and approachable for a broad range of users.

The Solution

Through user research, wireframing, and iterative prototyping, I designed a streamlined user experience centered around intuitive navigation, a simplified intake process, clear medication information, and seamless integration of telehealth consultations and mail-order prescriptions. A consistent design system ensured both web and mobile experiences felt like a single product.

Results

The redesigned experience increased user registrations by 45%, improved engagement by 30%, and increased conversions by 25%. Telehealth consultations grew by 40%, while mail-order prescription requests increased by 35%, demonstrating the impact of a user-centered design approach.