Samsung
Client: Cheil Communications
My Role: Art Direction, Retouching, Image Composition, and Graphic Design
About this Project:
The primary goal of this project was to produce captivating print advertisements for the world-renowned technology brand, Samsung, with an emphasis on retouching and image composition. The challenge was to create visually stunning concepts that effectively communicated Samsung’s brand message to its target audience while meeting the brand’s high standards of excellence.
The Challenge:
To develop high-impact print ads that effectively conveyed Samsung’s brand message and solidified its position as a global leader in the technology industry.
Solution:
As the project lead, I utilized my exceptional expertise in art direction to conceive and execute awe-inspiring visual concepts. I meticulously oversaw every detail of the image retouching and composition process, ensuring that each element was flawlessly crafted to perfection. My mastery of graphic design allowed me to skillfully integrate typography, color, and layout to create designs that not only met but exceeded Samsung’s high standards of excellence.
Results:
The final print advertisements were captivating and effectively communicated Samsung’s brand message to its target audience. My contributions played a vital role in elevating Samsung’s brand presence and solidifying its position as a global leader in the technology industry.
